As part of a comprehensive marketing strategy, our VISIT INDY brand overhaul — which included the new custom INDY logo, web design, and ad and collateral templates — we launched a comprehensive digital campaign to drive traffic (digital, foot, and auto!) to the heart of Indiana. Targeting potential visitors from Indiana, southeast Ohio, northern Kentucky, and southeastern Illinois, we showcased the diversity of Indy experiences, and invited visitors to getaway their way!