For this mini fund-raising campaign, we were able to meet with the students, teachers and staff and find out what made this 120-year-old educational “incubator” so special. According to Early Learning Indiana President and CEO Maureen Weber, “There aren’t too many places where your investment can have a multi-generational impact —a dollar spent here helping the next generation get those essential skills that they need to thrive while at the same time helping their parents go to work and join the labor market.”
Working with the non-profit’s in-house marketing team, we quickly spun out a campaign theme, logo and concept that could play out in long-form video, radio and social channels. We were even able to reskin the web site to tell a powerful story of just how far a single dollar can go to inspire the dreams of the next generation of big thinkers and doers of great things.
MUSIC: Up
VO: In 1899, Early Learning Indiana was founded on the idea that every child, regardless of background, deserves a rich and engaging early learning experience. 120 years later, we’re still at it, serving and equipping nearly 1,000 children each year with the skills to be successful in kindergarten and beyond. In honor of our 120th year, we’re asking you to join us in the Buck Twenty Challenge. Donate as little as $1.20 this giving season, and help us continue delivering high-quality early learning experiences. Visit Early Learning I N dot org slash give to get involved and make your donation today.
SFX: StingerVO: With a little from you, we can do a lot.
MUSIC: Out